How To Build A High Value Brand

Join Stephen Murphy for this half day Plato Seminar.

This workshop will be an interesting and interactive 5 hour session where the audience will get some core insights on the brand building principles that major successful companies use to build their brands and how they can apply those same principles to their own businesses.

In this half day workshop you will learn how to:

  • Evaluate your brand
  • Develop a bullet-proof brand strategy
  • Create a strong identity that distinguishes you from your competitors
  • Make touchpoints power your brand
  • Maintain and protect your brand

About Stephen Murphy

Stephen Murphy

Stephen Murphy has over twenty five years’ experience working with brands. Local brands, international brands, corporate brands, product brands, service brands, old brands, new brands, broken brands and spectacular brands.

As a brand development expert, he has managed brand acquisition and integration programmes for a number of multinationals. In addition to bringing products and services to the market, he helps clients make sense of and optimise their companies brand positioning.

Brands that Stephen has worked with in recent years include DHL Express, Aer Lingus, Aer Rianta International, Crown Paints, Mylan, Clonmel Healthcare, The Irish Aviation Authority, The PSI, The Institute of Directors, Irish Whiskey Assets, The Irish Prison Service etc.

As well as founding and managing SHAPE – The Brand Development Agency, he is also a director of Expedio, a specialist communications provider for the pharma industry.