Step Up My Business Strategy Seminar

Join Ed Flanagan on this half day Plato Seminar where you will learn how to drive better margins and demand for your products and services, while decreasing the demands on you!

Who the seminar is for:

This seminar is for small and medium enterprises who want to set or reset their business strategy to move their business to the next level.

Benefits to Participants:

Participants will be taken through a structured approach, to exercise oversight of their current business, and identify where the real value is currently created, and where the maximum leverage opportunity exists to move to the next level.

They will then be led through an approach to identify where significant growth could come from, and how to capitalise on this.

In parallel participants will be challenged to assess where they are spending their time, and where they should be spending their time for maximum benefit to their business and themselves.  Participants will be taken through how to prioritise, how to delegate, how to “let go to grow” and capitalise on their staff’s potential, while staying in control.

What areas are covered:

  • Business Model
  • Business Strategy & Value Creation
  • Areas for Strategic Growth
  • Change Management model to drive change
  • Prioritisation
  • Delegation
  • Strategic Plan to drive business to next level



Ed FlanaganAbout Ed Flanagan

Ed is very experiencd in Pricing / Costing, both as Seller and Buyer, both in multinational corporations and as an SME.

Currently he is Mentor/Consultant, Public Speaker and an SME, he recently founded a small Photography/Video Business.

Prior to this he was an Executive in the IBM Corporation and managed several functions over 25 years – including Pricing, Planning, Costing for hardware/software and complex bid negotiation along with the sales cycle management.

In his career, he also was the function head of Real Estate and Site Operations, with a large spending budget and was the chief negotiator on several large-scale purchasing tenders and contracts.

Ed enjoys sharing the knowledge he has gained over a very successful career.

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Plato Networking Event with speakers Damien O’Brien and Caitlin O’Connor

Come along and enjoy a structured morning networking event with speakers Damien O’Brien of SME Matters on 4 Steps to Sales Success and Caitlin O’Connor of Accelerating Performance on Developing your Emotional Intelligence and Networking Skills to Scale Your Business.

This will be followed by facilitated networking with Cailtin.

4 Steps to Sales Success  – Damien O’Brien

It all comes down to selling….. whether you are a multinational, an SME or a Sole Trader, you will only be able to realise your business’s full potential when you develop a systematic way to generate business and close sales.

This talk will give you an insight to the tools and methodologies on how to create a systematic way of selling.  Whether you are new to selling or have been selling for years, the insights covered in this seminar will dramatically add to your sales toolbox! 

Seminar Outcomes: Understand the power of really knowing who your customers are

  • Learn the tools for Revenue Consolidation
  • Develop a system for Account Management of your customers while upselling
  • Turn your existing customers into your referral network
  • Develop a systematic method for Developing New Business
  • Understand and develop a sales process that grows your sales conversions

Developing your Emotional Intelligence and Networking Skills to Scale Your Business – Caitlin O’Connor

No company can survive without customers.

What if you were to retain all your customers that you did business with over the last year, receive a similar referral from each of these customer and then to find new customers? Your business would be thriving. It would even scale faster and more dynamically with a leader and team with high Emotional Intelligence (EQ).

Referrals have the highest potential of payoff. When you motivate others to refer you they become another channel to market.

In this programme you will discover how much more successful you would be if you’re your EQ was of the right magnitude across all EQ realms. In addition what if your valued customers, suppliers and business partners were willing, capable and active in communicating what you do, to people in their circle of influence.

A flavour of the programme includes:

  • What is EQ
  • What are the realms and sub realms of EQ
  • How could you be a better leader with EQ and scale quicker
  • Identifying a good referral partner
  • Different ways to generate referrals
  • Mapping your network
  • Asking for referrals with ball of wool game
  • Achieving your referral goals
  • Motivation of your referrers
  • How Networking and EQ are intertwined



About The Speakers:

Damien O'Brien

Damien O’Brien

Damien is a recognised business expert who specialises in developing the knowledge and skills of owner managers, giving them the tools to transform their business, in terms of bottom line growth and personal  & business satisfaction. Damien has a high energy motivational manner. His experience ranges across all sectors of the economy and he brings that experience to bear in the programmes he teaches.

Damien has advised and mentored high growth companies from initial inception to trade sale and now specialising in scaling businesses locally & internationally. Damien also founded the SMB Academy for Microsoft focusing on developing their High Potentical Cloud Solution Partners.

Prior to setting up SME Matters, Damien spent 10 years in industry, holding Senior Management roles at national and international level. He has managed quadruple growth figures in sales durings his time as sales manager for an irish Telecom Multinational and went on to grow their specialised consulting department thereafter.

Damien has lectured in Smurfit Business Graduate School of Business in Organisational Development in SME’s and runs SME company clinics for his clients theoguh their Masters programme. He  also runs high impact Seminars and full day training events nationwide.

Caitlin O'Connor

Caitlin O’Connor

Caitlin is widely acknowledged as one of the leading experts in networking, lead generation and marketing. She has a passion for empowering people to take control and action through learning. Her programmes and mentoring sessions are exhilarating and energy charged while being results orientated. Accelerating Performance was founded in 2005 to stimulate growth through forward thinking.

Caitlin is also an Executive Coach Mentor and has worked with Audi, SEAT, Enterprise Ireland, CPL, British Embassy, Repak and many more companies.

Caitlin is also an Ambassador with Dublin Chamber of Commerce and on the Board of IIBN. She was also the Dublin Founding President of PWN until 2015. PWN is an international professional women’s network in 24 countries. In 2010 she published a learning resource on networking which is CPD accredited called “Engage Lead Generation through Networking”. Caitlin is a regular contributor to radio and is retained by a number of MBA programmes.

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Plato Advanced Programme: Transform Your Business!

Please email [email protected] or call (086)269 9111 to book your place on this programme.

This is a follow-on programme from the Core Plato programme.  It is the ideal way to continue the momentum from your previous programme and bring your skills to the next level.

The 6 month Programme run by Damien O’Brien will help you implement an effective working strategy in your business.

It will give you the tools to dramatically improve how you run your business. Each month you learn a new skill enabling you to turn strategy into practical results:

  • Your company will communicate better, internally and externally
  • You will be focused on achieving higher turnover
  • You will have greater staff performance
  • You will feel good about yourself!

Past participants have grown their business in excess of 50% – It delivers results like no other!

6 Steps to SME Success

Focusing on the real requirements of Irish businesses, this programme will help the Owner Manager and their senior staff to think strategically and give the tools to turn strategy into practical results.  It is a task based programme where the learning is put straight into practise in your business. If you commit, you will get the most out of yourself and the talent around you.

  • Prepare to have a working strategy for your business
  • Prepare to have a systematic way of maximising the resources around you
  • Prepare to drive productivity through better work practises and systems
  • Prepare to set your business on a path for growth
  • Prepare for business and personal satisfaction

And do all this in an environment of like-minded peers, all working together to drive each other forward.

I feel each programme is worth about 5 years of hard-won experience… except the programmes are fun!~ Trevor Jobling, MD Dovetail Ltd.

If you want new business development strategies & techniques, increasing your ability to generate and maintain sales, then this programme is for you.

The programme includes:

  • 6 Monthly Interactive meetings focusing on Strategy, leadership, operational excellence and Performance Management
  • Step by step exercises that will transform how you run your company and generate new business
  • High profile guest speakers from the business community
  • Access to support and mentoring
  • Group dynamics in problem solving for participating businesses

Date: 24th October 2018 (6 month programme – 1 morning per month)

Location: Carlton Hotel, Dublin Airport, Old Airport Road, Cloghran, Co. Dublin.

Cost: €999 (subsidised from €2,499)

Book early as places are limited!

Please email [email protected] or call (086)269 9111 to book your place on this programme.





Damien O'Brien

Damien O’Brien

Damien is a recognised business expert who specialises in developing the knowledge and skills of owner managers, giving them the tools to transform their business, in terms of bottom line growth and personal & business satisfaction. Damien has a high energy motivational manner. His experience ranges across all sectors of the economy and he brings that experience to bear in the programmes he teaches.

Damien has advised and mentored high growth companies from initial inception to trade sale and now specialising in scaling businesses locally & internationally. Damien also founded the SMB Academy for Microsoft focusing on developing their High Potentical Cloud Solution Partners.

Prior to setting up SME Matters, Damien spent 10 years in industry, holding Senior Management roles at national and international level. He has managed quadruple growth figures in sales durings his time as sales manager for an irish Telecom Multinational and went on to grow their specialised consulting department thereafter.

Damien has lectured in Smurfit Business Graduate School of Business in Organisational Development in SME’s and runs SME company clinics for his clients through their Masters programme. He  also runs high impact Seminars and full day training events nationwide.


Learn More