Plato Seminar on Business Models

Plato Seminar on Business Models, Wednesday 13th March 8am to 12.00, Bewleys Hotel, Newlands Cross, €40.00 per head

On Wednesday 13th March 8am to 12.00, Bewleys Hotel, Newlands Cross,  Damien Downes will run a three hour workshop for Plato on Business Models and what Business Model your company should be following.This workshop will provide you with a clear understanding of the Business Model concept and how the concept can be utilised to help deliver a competitive advantage. ‘Business as usual’ is a thing of the past. In today’s tough economic climate it is the companies that are willing to analyse their business model that have a greater opportunity for renewed growth.

Business Model Programme Description

This workshop will provide you with a clear understanding of the Business Model concept and how
the concept can be utilised to help deliver a competitive advantage. ‘Business as usual’ is a thing
of the past. In today’s tough economic climate it is the companies that are willing to analyse their
business model that have a greater opportunity for renewed growth.

IBM’s Global CEO survey of 756 business leaders across 20 industries has shown that:

The majority of CEO’s recognised the need to amend their business model in order to
remain competitive
• 40% fear that a competitor will introduce an innovative business model that will
significantly change their industry
• Over 25% of efforts dedicated to innovation are focused on business model innovation
• The operating margin growth of business model innovators is 5 times higher than firms
pursuing product or operations innovation

The Economist Intelligence Unit surveyed more than 4,000 senior managers and found that the
majority (54%) favoured new business models over new products or services as a means for
providing a competitive advantage.

This workshop will be hands on, with real world case studies to assist you in analysing your
company’s business model.

Aims of the Workshop

Help businesses gain an understanding of business model building blocks so that they can
leverage this information to their advantage and so improve firm performance

Learn about the different forms of business models available to a business as categorised
through academic research

Highlight the importance of a customer centric business model and the positive effect it can
have on a firms bottom line

Show how to analyse your true level of customer focus within your business model

Introduce business model innovation and show how it can be applied to your business

Objectives

The main objective is to provide a clear understanding and appreciation of the value adding
potential of the business model construct. To accomplish this, there will be a wealth of case study
analysis and participants will actively engage in designing business models. At the end of the course
attendees will have a list of resources they can leverage to facilitate their continued interaction with
the elements of business model design and entrepreneurial thinking.

Indicative Content

Key elements of the session will include:

The nine business model building blocks and understanding a firm’s ecosystem

Case studies of how companies have leveraged individual aspects of business model design to
improve growth, customer retention and survive in trying times

Utilising empathy mapping to gain a true picture of customer segments

Practical application of the business model building blocks to your own business

Net Promoter Score application and its importance to customer happiness and as a result your top
and bottom line

An introduction to the next step – business model innovation

Open discussion, Q&A and additional resources

Who should attend?

This course is for owners/managers of start-ups, growing businesses and individuals thinking for
starting their own business. In reality, anyone who wants to develop their understanding of value
creation, capture and delivery. This will be achieved by gaining an insight into the DNA of successful
companies in terms of their longevity, turnover and customer retention.

About the facilitator:

Damien Downes – ACMA, BA (HONS)

Damien is a qualified Chartered Management Accountant with over 18 year’s operational and
management experience across a number of sectors. Currently Damien is undertaking a PhD in
Business Strategy focusing on Business Models and their impact on Firm Performance.

Damien also lectures in Business Strategy, Financial Decision Making, Financial Management and
Operations Management. Having worked in the U.S and the Middle East, Damien also brings a
wealth of international experience to his workshops.

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